The term ‘holistic beauty’ is being used increasingly in the beauty sector. But beauty, wellness and health have been interconnected throughout history, as evidenced by Ayurvedic, Chinese and Hippocratic medicine, etc.. In English-speaking and Asian countries, this overall approach to beauty has been visible in the beauty sector for the past 30 years. However, here in France, it has only been around for a decade. Amplified by the pandemic, holistic beauty includes “self-care” and makes it possible to goes beyond mere cosmetic effects. So what’s the definition of it, and in what ways does it present? Here’s a quick panorama.
What on Earth is holistic beauty?
To better grasp the term, it makes sense to first pin down beauty, which beyond aesthetic and subjective criteria is what a person gives off. What shines through from the inside, and invariably attracts others to them. That’s beauty seen through the prism of the aura: the vibratory field given off by a person. The reflection of their soul.
This view of inner, deep beauty is directly related to the notion of what is holistic: holos in Greek. It means all, whole – that which pertains to holism, which views phenomena as totalities. So holistic beauty could be defined as overall beauty, which is the outward manifestation of who a person is on the inside. Holistic beauty also involves various subtle planes. It is the harmonisation of the physical, mental, emotional and spiritual states. Beauty connects the body and mind.
How do you get to holistic beauty?
First of all, by looking at all that we have at our disposal to maintain wellness, self-care and therefore our overall beauty and health. This includes a healthy diet, physical exercise, body-mind practices (yoga, meditation, Qi Gong, cardiac coherence, etc.), massage and self-massage, natural/green/clean beauty products, quality sleep, a preventative and natural approach to health, stress “management” abilities and the importance of thinking positive thoughts. It also includes loving oneself, allowing oneself breaks and relaxation, time to share things and spend quality time with one’s nearest and dearest, one’s social cercle, etc.. Thanks to recent scientific data, not least the work of Joël de Rosnay in 2011, epigenetics has shown that our behaviour, and our environment, have an effect on the expression of our genes. This is a revolutionary biological change, which affects the whole organism and proves that each and every one of us can change up to 85% of our DNA! Great, isn’t it? So are you ready to put holistic beauty into practice?
Beauty in consciousness
Holistic beauty also encompasses consciousness, the meaning that we want to ascribe to beauty, the care that we allow ourselves. It’s about opting for true beauty, one’s real identity. It’s about reconciling oneself with one’s appearance, if necessary, and with our skin-deep selves: inclusive beauty.
Holistic beauty is truly about self-care and care of living organisms. This overall approach to beauty encompasses ingredients, packaging, commitments and causes advocated for by brands. So you get the idea – simply launching dietary supplements does not make a beauty brand holistic! What does is all the advice, routines and stances as regards living organisms that it advocates.
Holistic beauty in consciousness is responsible, principled and all about pleasure! Via facial skincare, bodycare, haircare, make-up, perfume, candles, household upkeep products, dietary supplements, fruit juices, superfoods… It’s a whole new universe!
How do you know what’s what when it comes to brands?
Among the brands that stand up for holistic beauty, look at their causes, their commitments and their ethics. Beyond the philosophy promoted, what are the brand’s accomplishments? What does it stand for? How does it help human beings and living organisms? Does what they have to say seem sincere to you, or is it embellished “marketing speak”? Some long-standing brands support this holistic take on beauty, like Dr. Hauschka, Jurlique and also a great many young brands, like Ma Thérapie, Yuni and Keys Soul Care. Others have positioned themselves based on neuroscientific and aromacological data. They focus on the emotions and sensations experienced, to better connect our skin with our mind, like Dermapositive and Les empreintes made in Léman.
So holistic beauty results from a lifestyle that promotes inner balance, to better shine through to the outside. It involves consciousness and lending a keen ear to one’s body and psyche. When we do our body and soul good, by integrating our emotions, the results show on the skin: it’s that glow. Holistic beauty does not spring out of a cream – everyone knows by now that a beauty product taken in isolation doesn’t do the job. Instead, it comes from a sensory realm, from synergies, from an approach to the self and to living organisms that promotes absolute fulfilment.